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Essay Galaxy - Burger King and Its Advertising Campaigns
Burger King and Its Advertising Campaigns
Burger King is a reliable burger company which has had its ups and downs.
In 1974, it came out with a slogan of "Have it your way" and at this time it
also had a 4 % market share. Burger King's idea was to have the customer have
their burger done their way rather than a standard burger. In the early 80's
Burger King was trying to keep sales growing so they had to keep changing their
advertising. In 1982 "Battle of the burgers" and "Aren't you hungry for a Burger
king now?" were the slogans used. In 1983 "Broiling vs. frying" and 1985 "The
big switch". All these ads throughout the years helped increase market shares
from 7.6% to 8.3% from 1983 to 1985. "Search for herb" was a slogan used by BK
about a person that has never tasted a whopper burger, this campaign ....
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Number Of Pages: 6 |
Number Of Words: 1639 |
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