MEDIA INFLUENCE The media play an important role in our lives and influence us in our choices and things we value in life. We definitely live in an information society, large groups of people receive information and store it. There are many opinions about the mass media of communications served as a vehicle for rational discussion featuring the range of political and cultural perspective. If communications controlled by an elite group, then the given information the people will be the only the elites part of the view, and this will not truly objective. I am strongly agree with the Jerold M. Starr that he said, "Communications were not controlled by a narrow elite group. (J.M.Starr,1997