INTRODUCTION DigiFile has been serving the Houston community since 1992. Originally a litigation support company, they evolved into a total solution service organization for electronic document management. They offer conversion services, both at their production facility and on-site, as well as open architecture data management solutions. While initially servicing the legal industry they have ventured into other markets through associations developed through existing clients. Ownership is looking to pursue the development of these markets, but is unsure on how to segment such unlimited potential into vi