By: Jun E-mail: kukujun@hotmail.com The Pop Culture Assault Music TV channels, broadcasting variety of programs ranging from ordinary music videos through charts, various shows to cartoons are the symptom of our times. No matter if it's MTV or VIVA, they sell very similar stuff, often cheap and shallow. The pop culture and consumption grasped the most powerful device that is television. It is used as a tool for spreading out information, ideas and appeals. Oftentimes they are silly and ridiculous, nevertheless they have enormous influence on people who watch it. Image has become the most widespread form of expressing ideas and for communication. It has been seeded in many people's mind