One of the most dramatic and revolutionary changes in Russian history is the restriction of the consumption of alcohol. Mikhail Gorbachev instituted his anti-alcohol campaign on May 16, 1985 in order to decrease alcohol consumption by Soviet citizens and instead teach them the rewards of moderation. Some such rewards were a better life at home with their families, more advancement in their jobs, and better overall health. Although Gorbachev's anti-alcohol campaign was effective in generating some positive changes, it eventually failed, causing resentment toward the leadership, worsening health issues, creating illegal alcohol