One of the most dramatic and revolutionary changes in Russian history is the restriction of the consumption of alcohol. Mikhail Gorbachev instituted his anti-alcohol campaign on May 16, 1985 in order to decrease alcohol consumption by Soviet citizens and instead teach them the rewards of moderation. Some such rewards were a better life at home with their families, more advancement in their jobs, and better overall health. Although Gorbachev's anti-alcohol campaign was effective in generating some positive changes, it eventually failed, causing resentment toward the leadership, worsening health issues, creating illegal alcohol production markets, and increasing the budget deficit. When