Portrait of a Victim: Toni Morrison’s The Bluest Eye The Bluest Eye (1970) is the novel that launched Toni Morrison into the spotlight as a talented African-American writer and social critic. Morrison herself says “It would be a mistake to assume that writers are disconnected from social issues” (Leflore). Because Morrison is more willing than most authors to discuss meaning in her books, a genetic approach is very relevant. To be truly effective, though, the genetic approach must be combined with a formal approach. The formal approach allows the unpacking of the rich language, imagery, and metaphors of Morrison’s w