Women in Management Women are often most sensitive to changes in the environment because they are in closest contact with the home and the land; they are the first line of defense. Women represent a huge consumer market: They control over 80% of consumer spending in the United States. Importantly, beginning in 1999, the majority of Internet users will be women. Some providers even mention 40% of all users to be women. Are we seen differently form companies - as consumers and as employees? Will we make use of this market power to set new goals? Women are entrepreneurs. Women begin most of the new businesses. This provides a great opportunity for all sorts of companies from financial serv