Steven Waldman wrote this essay with regards to the overwhelming number of choices that consumers faced each time they go make a simple purchase. The main purpose for writing this essay is to entertain and inform a simple situation we encounter every day. Waldman highlighted the stressful behaviors that people go through when making a right decision, which he illustrate using his personal experience as an example. After he portrayed his unfortunate day searching for socks in Sox Appeal, he observed his own situations with too many choices like dealing with insurance benefit plans, medical treatments and entertainment. He stated th