The Oppression of Females in Advertising: Desirable behavior is sought by people throughout the world based on how one is brought up and the expectations one is bombarded with on a daily basis. When people begin to form certain expectations in life there begin to be formed stereotypes. It is from here that advertising finds its most potent weapons. By focusing on these culturally formed stereotypes they can explicitly affect people, and by feeding on these implicitly realized characteristics of people they can also affect behavior. This seems relatively harmless to the advertiser who simply wants to sell his/her product, but it becomes harmful when it begins to