THE MEDIA AS AN INSTITUTION ‘….. it will create forgetfulness in the learners’ souls because they will not use their memories; they will trust to the external written words and not remember of themselves. They will appear to be omniscient, and will generally know nothing; they will be tiresome company, having the show of wisdom without the reality.’ The media has become the institution that it is today because of the associated commercial concerns. Mass media is financed due to the massive influence both the print and electronic media has on Australia’s society. Whilst Socrates quote from PlatoR