Seuss addresses a growing crisis by employing nonsensical words and images, such as a Thneed, "a Fine-Something-That-All-People-Need." The greedy Once-ler and his factories that sully the sky artfully inform the reader about the dangers of pollution, extinction, and deforestation. However, Seuss never mentions these buzzwords. Instead, he uses a magical language that defies rational criticism and enraptures children of all ages: the cruffulous croak and smogulous smoke, the snergelly hose, rippulous pond, gruvvulous glove and miff-muffered moof. The "mossy, bossy" Lorax warns the Once-ler of the effects of the smog