“Masters of Desire: The Culture of American Advertising” by: John Solomon “Always Real: Coke chillin’ in the Hood” How would these two guys analyze an advertisement? Evidently, these two guys know how to sell something. When I see an advertisement, I see them like Solomon and Charles did. They are like businessmen trying to sell a product. The advertisements aren’t just selling a product to Americans, but rather the advertisements are directed towards a targeted market. For example; a commercial that wants to sell a regular beer will show normal guys hanging out. They could be at a bar, fishing, or having a picnic. The people will be havi