Communication: The Challenge Everybody talks about communication and its importance. From leaders such as Jack Welch of GE (in "Control Your Own Destiney): "Real communication takes countless hours of eyeball to eyeball, back and forth. It means listening more than talking .... It is human beings coming to see and accept things through a constant interactive process." To August Busch III of Anheuser-Busch (when asked by strategist Gary Hamel about the "one or two most important things you can do as a corporate leader to ensure that new, innovative strategies emerge in your organization."): "You're going to laugh at this -- it sounds so simple -- but the key is