Sport Psychology: How it Helps Athletes In our society today it seems like sports rule the land. Everywhere we look, there is some kind of sporting event going on or being televised. Almost everyone could be considered a fan of at least one sport. Some people follow sports like a religion. With such an increased focus on sports, the athlete’s performances are put under a microscope. This puts more pressure on athletes to give a winning performance. No longer do athletes play for fun, they play to win. This isn’t happening just on the professional level; it is happening on all levels of sport. From little league to backyard football, the goal is to win at all