Behavior Traits of Successful Businesses August 29, 1999 Business Innovation Opportunities Businesses are resource limited and must determine where and in what way to allocate resources to achieve business mission objectives. This translates to why it is so important for business to be creative and actively plan for innovation correctly. Innovation is a change of direction and it alters investment policy so it is essential from the onset for the business planner to be clear about the current state of product “portfolio”. The planner must recognize how to balance the current products against possible policies for future development and their li