Everything Old Is New Again Observing Persuasion in the New Age Thesis: The allure of the New Age can be attributed in part to an overall lack of understanding its nature; when its history is taken into consideration and its persuasive element is exposed, we see that, contrary to the assumption that the New Age is a freer alternative to mainstream religion, persuasion is a very present part of the New Age. I. Preface II. What is new about it? A. The New Age is not new. B. If there is anything really new about it, it is its acceptance in the West. C. Its adaptation to the Western culture is also new. III. Persuasive