Introduction I am using the sports industry as a medium to illustrate how the scales of inequality are weighted in favour of males. In particular, we are looking at the ways in which women are breaking through the barriers into areas that could not have been envisaged fifty years ago. The sports industry is extremely diverse and is currently experiencing rapid growth and development. The industry¡¦s profits run into billions each year. The business of sport has certainly not been immune or isolated from gender inequalities. Traditionally, professional sports management has been the exclusive realm of males. Sport is often regarded as one of societies most traditional male instit