ADVERTISING PRODUCT NAME: Nike Biking Shoes NAME OF SOURCE: Men's Health DATE VIEWED: April 6, 2000 MAIN APPEAL: Belonging Needs, Esteem Needs, Self-actualization FIRST IMPRESSION: 7 TARGET AUDIENCE: Adult or Adolescent males who play sports TONE: Direct CONTEXT OF AD: Middle of Magazine PROPOSITION: If you buy Nike Biking shoes then you can have the power of a steam engine in your legs to push you further than before. CONNECTION: In this advertisement the main image is a leg that is strapped to the mechanical frame that drives the wheels of the train. The image of the leg strapped to the train shows