Advertisement relies of the use of languages and tone to persuade people to feel a certain way and hence would behave in a manner that they normally would not in the absence of the advertisement. Though this basic fact of marketing is understood by a majority of people, it is very difficult for anyone to be really aware of when marketing or the advertisement is actually at work unless one is paying very careful attention. In this sense, the ad ˇ§Frame Itˇ¨ is no exception. It advertises different types of framing services, using every possible way to appeal to the customers their offers of special services by providing diverse options for the customers to choose from.