Just as there is to everything else in life, there are costs and benefits to advertising. Advertising plays a major role in our lives. Everywhere you turn there is some form of advertising taking place. Companies spend outrageous amounts to get the attention of the viewer and hold it long enough to increase sales of there product. An example of this is a Chevy truck commercial. They use a more masculine approach to make you believe the truck gives off the same idea. The costs of advertising are many. For one the increase in advertising raises consumer prices. The company needs to pay for it somehow so guess who the cost is pushed on? The consumer.