Criticism Criticism can be negative or positive; the way it is said may be good or bad. Why do most of us want to avoid giving or receiving criticism? The purpose of criticism is to encourage positive outcomes (what the giver wants). Ideally, it brings balance into our lives, provides us with a basis of comparison, and brings truth, honesty, and intimacy. Hopefully, it gives us honest feedback—a balance of praise and criticism. Do most of us want to know how we are doing? Why do successful business people actually seek out criticism from people they respect? Why do people feel they are unfairly criticized? Are tone of voice, choice of words important? What communication skills does one