IOMEGA CORPORATION: DATA STORAGE FOR THE NEW MILLENIUM The purpose of this report is to examine the Iomega Corporation, based in Roy, Utah, for the BA 201 – Survey of Business course at Birmingham-Southern College. The company manufactures computer storage devices: the ZipTM and JazTM drives, the Clik! Storage device, and the BuzTM audio and video drive. 1 The leading supplier of data storage devices in Europe, and the third largest supplier in the world, Iomega has now strengthened its line of products with the Ditto tape backup device.2 The industry’s enthusiasm and public satisfaction with which these products were