Image Audit of Olav Thon Real Estates Corporate Communication – 1998-99 ? Describe your organization and do a mini-SWOT analysis of it. Olav Thon Eiendomsselskap ASA was founded and given its present structure in 1982. The company is a part of the Olav Thon Group. It was introduced on the Oslo Stock Exchange in 1983, and the company has grown considerably since then. The Group is mainly involved in real estate and operations in the hotel and restaurant trade. The company`s main strategy is to invest in business properties which is centrally located, especially in the Oslo area. In the long term, the company aims to achieve the highest possible added value