Body Image The purpose of this study is to further explore and examine the influences of mass media on male’s and female’s personal body image satisfaction and the awareness and internalization of societal pressures regarding appearance. For a number years evidence surrounding the insecurities that women have towards their own bodies has been widely published. More recently, it has been suggested that men are falling victim to media and societal pressure, and are developing insecurities traditionally associated with women. Much of the body dissatisfaction that we see today can be attributed to the enormous dispari