William Jennings Bryan Cross of Gold Speech Let’s begin by analyzing and explaining the theory of metaphoric criticism. A metaphor, as defined by Aristotle, is the transference of a name from the object to which it has a natural application. A metaphor is decoration, ornamentation, and figurative language to a rhetor. They are not needed but create unordinary speech. Metaphors serve as heuristic tools for suggesting new hypothesis, new areas of research, and new research strategies. They also function as rhetorical devices for communicating ideas. Let’s consider uses of metaphor as to