The Merchant Class In Traditional China The Song dynasty is notable for the development of cities not only for administrative purposes but also as centers of trade, industry, and maritime commerce. The landed scholar-officials, also referred to as the gentry, lived in the provincial centers alongside the shopkeepers, artisans, and merchants. A new group of wealthy commoners-the mercantile class-arose as printing and education spread, private trade grew, and a market economy began to link the coastal provinces and the interior. Many merchants were rich enough to visit and bribe princes and dukes. Landho