FRIEND OF SELF, FRIEND OF SOCIETY: THE BENJAMIN FRANKLIN OF THE AUTOBIOGRAPHY Franklin's memoirs, his Autobiography, project a Benjamin Franklin who is a highly self-conscious individual able to reason himself into a life of self-control, self-improvement, virtue, and multifaceted success. To what successful ends does this Franklin apply himself? Some may argue that Franklin takes no action but that which ultimately benefits himself. This paper argues, however, that the Franklin we see in the Autobiography—as author, as boy, and as young man—is not merely self-serving (in the positive sense) but also other-serving. Indeed Franklin has eliminated self-denial from t