Lane Frost Lane Frost was a bull rider that had a talent for riding bulls and died doing what he loved. Lane died at the Cheyenne Frontier Days in a battle between a 5'11'', 145-lb. man and a 2000 lb. bull named Taking Care of Business. He rode bull the for eight seconds, then tried to get off of it but as he did the bull turned and hooked him. It broke his ribs which punctured a main artery. Because of this Lane Frost died at 1:30 p.m. July 30, 1989 (Angier 1-76). The Movie "Eight Seconds" was made for Lane about his life. That date will live in every cowboy's mind forever. Lane was born on October 12, 1963, in LaJunta, Colorado, to Clyde and El