In "To Build a Fire," Jack London expresses his perspective of the multitude of greenhorns who flocked to the yukon in a rush for gold. It is evident that he believed that these newcomers were too inexperienced and blinded by gold fever to survive the trip. Like many of them, "the Man" is driven by his own foolish ego to act irrationally and to not follow wise advice. Though his consience continually nags at him, his ego-driven way of thought keeps pushing him blindly forward. The Man is not only representative of other fortune hunters like himself, but he also repersents every person on this planet. A