Televangelists like Jimmy Swaggert and Jim and Tammy Fay Bakker promise the Christian faith to millions everyday. For the right price, anybody can have something- a.k.a. Christianity, God, and faith- in their lives. On these shows, there is no need to have believed in religion before, as long as there is a need for it now. Religious telecasts asking for money in exchange for faith attract nearly five million people each year. Fifty-five percent of these people are elderly woman; Thirty-five percent are from the desperation pool, the poorest and neediest members of society; The remaining ten percent are