Negotiate to Close How to Make More Successful Deals In this book the author uses the salesperson relationship of the buyer and seller to discuss negotiation. The author identifies the sources of power that a seller has when negotiating, and the tactics used by buyers to get what they want. Recognizing these key points allows sellers to become more effective negotiators. According to the author, power is what you think it is. If people think they have power, they will even if they don't. Alternatively, if people don't think that they have power, they won't even if they do. There are several sources of power that a seller has that will strengthen their