Capitalism in mass media - E.W. "Media are special because of the uniqueness of the product the business deals in. The commodity the media business sells is our most precious: news, opinion and ideas." Capitalism and its values are nurtured within the mass media. Popular American films have carefully targeted particular markets to sell the idea of a successful capitalist system. Competition, progression (, technology) and economic rationalism are some of the components that become visible when critically analysing these films. These themes often go unnoticed when there is an emotional narrative to carry the plot, and they appear as a natural aspect of the narrative when they su