The Success of Rap: Possible Only With African American and Caucasian Involvement. Despite the fact that the vast majority of rap and hip-hop is created by African Americans, the success of this extremely popular type of music is directly linked to the involvement of white people in the industry. As ironic as it is, rap music is fueled by white consumers, and in all reality relies on them to sustain its profitability continue to expand. Where would rappers today be without seventy percent of their record sales, bought by white people? Those who at one point were rebelling against white people (the government, corporate America) through protest rap can give thanks directly to those