Probably the most popular, influential and enduring rock group of all time, the Beatles almost single-handedly reshaped rock 'n' roll from a genre of throwaway singles by faceless stars to an artistic medium with memorable images and idols. The Beatles placed the emphasis on a group, rather than a single individual, like Frank Sinatra or Elvis. They also set an example for all rock n roll bands to follow with their strong sense of self-determination, going against their record company and management on many issues, even refusing to tour at the height of their popularity. Of course, their countless hit singles have become modern-day folk song