The Power of Persuasion Through the power of persuasion and other carefully calculated marketing techniques the media is able to dictate the products consumers purchase. The media airs commercials throughout television shows, radio shows, and even has made its way into the internet by creating banners which advertise products through links. With the increase of availability to televisions, radios and even the internet the media can reach just about everyone. Not only can advertisements be seen from numerous places, companies conduct studies to obtain statistics of various facts about the people that purchase th