Sex In Advertising There is no dispute over the power of advertising to inform consumers of the various available products, and in today's economy, effective advertising is essential to a company's survival. The purpose of advertising is to convince people that a particular company's product is better than their competitor's product. Advertisers must carefully aim the product to the appropriate audience, and this is often obtained by using sex in the advertisement. Unfortunately, this can be a double-edged sword. While sexual advertising is extremely powerful and effective when aimed at one gender, it is often done at the social expense of the other. Normally, the men and