Motivation For many years various motivation theories have made assumptions and offered explanations regarding human nature. However, no single motivation theory or conglomerate of theories has proven to be superior on a global scale. With this in mind the purpose of this assignment is to identify a number of key points relating to motivation and as a result explain why managers have come to pay significant attention to this issue. In order to understand the various underlying themes related to motivation the following three theories have been identified - content, process and reinforcement. Content theories are primarily concerned with what arouses behaviour or part