Magnetic Therapy Probably one of the largest contemporary trends in the therapeutic world is the use of magnetic therapy. However, it is also one of the least researched modalities, and has very little sound explanation for it's effectiveness. Winning over its clientele with testimonials by everyone from doctors to elite athletes, magnets are making a place for themselves in the health and therapeutic fields. This is accomplished by utilizing many different marketing strategies and very little research. "The trend is so lucrative, athletes are adding brand-name magnets to their list of endorsements" (Ruibal, p. 3C). This method of reha