The Promotion of Products and People What are the differences between Coca-Cola and corporate executives? Or better yet, what are their similarities? According to Scott Charles and John T. Molloy, the chief similarity or common ground between them is the need to appeal to an audience. Even though their audiences may very, they still must be taken into account when they are trying to create an image of their company or product. Charles and Molloy address serious ethical questions concerning how a company projects an image and how that is important, but at the same time they forget to mention other ethical values that