Sony's Expansion Since its incorporation in 1946, Sony has been one of the worlds leading companies. It’s been on the cutting edge of technology and innovative products since its inception. As a matter of fact, Sony’s old name was Tokyo Telecommunications Company. The company founder, Akio Morita wanted a shorter name that would be easier for foreign customers to remember. This shows that early on, Sony was already thinking globally. Sony began subsidiaries and joint ventures in 1960 and has expanded rapidly ever since. Key Problems and Issues: Sony has always been product driven and has no