Morgan Motor Company In today's ever-growing automobile market, automobile manufactures must operate on the cutting edge of competitiveness in order to attract customers into their showrooms. Automobile buyers are some of the pickiest consumers in the business world. The process for an individual consumer to purchase a car can at times be a long and calculated task. Some consumers meticulously examine every aspect of car buying before ultimately choosing a product that will be heavily relied on day to day. The one aspect of automobile manufacturing that makes or breaks the company in the eyes