Egypt National Banking Since the early 90’s, the Egyptian government has adopted successful policies to reform and restructure the Egyptian economy via the privatization programme, which aimed at expanding the ownership base and increasing the role of the private sector in the development process. NBE has played an important and pivotal role in line with the privatization programme through the sale of the shares of privatized companies using the latest marketing and promotion techniques. Moreover, NBA has embarked upon marketing and promoting the shares of several companies that have been privatized in line with trends geared towards market driven economics. The silent service