Modern American Marketing Techniques Modern American marketing techniques have undermined the almighty dollar and have forgotten what sport is really about. The green-eyed monster has turned sport into a ruthless money hungry buModern American marketing techniques have undermined the almighty dollar and have forgotten what sport is really about. The green-eyed monster has turned sport into a ruthless money hungry business. Corporations use marketing techniques to trick young people into buying their products by modeling their products around famous sporting stars even though the product