Modern American Marketing Techniques Modern American marketing techniques have undermined the almighty dollar and have forgotten what sport is really about. The green-eyed monster has turned sport into a ruthless money hungry buModern American marketing techniques have undermined the almighty dollar and have forgotten what sport is really about. The green-eyed monster has turned sport into a ruthless money hungry business. Corporations use marketing techniques to trick young people into buying their products by modeling their products around famous sporting stars even though the product has nothing to do with the sportin