Fuji Xerox Fuji Xerox (FX) is one of the most successful joint ventures between an American and a Japanese company. The FX international joint venture (IJV) started in 1962 as a 50/50 equity joint venture between Fuji Photo Film (FPF) and Rank Xerox (RX). Initially, FPF was responsible for manufacturing the copiers with the technology transferred from Xerox, while FX marketed the products in Japan and some other Asian countries. As FX evolved, however, it took on the responsibility of manufacturing. Xerox became more involved with FX as both FPF and RX became passive partners. FX also took on more and more r