The Internet Contributes To The Process Of Globalization The Internet acts as a tool of communication, a disseminator of knowledge and a provider of services. It has proliferated almost every segment of society and is arguably the most powerful catalyst in the globalization process. There is a growing concern that the Internet will bring about or increase the presence of a "McWorld". That is to say a world saturated by U.S. popular culture and marketing strategies where mass entertainment products etc. are leveled to the lowest common denominator in an effort to make them a