Internet Orientation Project In the article, “Are distributors going the extra mile?”, the author relays her findings of a survey she initiated. The questions were posed to 2,000 people in the purchasing profession and sought to determine whether or not distributors were “committed to relationships” (Avery 51) with buyers. The key areas discussed were: order-handling efficiency, customer service, handling of delivery and lead-time issues, understanding the cost issues, technical support, relationships with manufacturers, geographic range of service, and electronic commerce capability. The discoveries made were closely related to my own opinions of distributors. Havi