Ethnocentrism 1. During this period of time ethnocentrism was most common and nationalism was spread to all the people of the country in which they lived. It was very uncommon for someone to experience a clash of culture within themselves. And an understanding and liking of another culture other then their own. To be interested in a country for reasons other then money and trade was very rare. This greediness caused great misunderstandings between people of the east and people of the west. Then again some people are different and posses the strength to go against the majority to try and appreciate cultures other then their own