Personal Values In Today's Society I just discovered that I don't know anything about todays society. This of course came as a shock. I had thought that I was an informed citizen but I now know otherwise. this enlightenment came at great cost in time, and effort. The time was spent in watching television for an hour. The effort was to not lose my sanity for unlike any other hour of TV, this time I was forced to actually watch the commercials. The values that TV presents seem to be different than what I was taught as a child. Advertisers seem to present their own version of morality