The First Impression "Read my lips. No new taxes." The well groomed candidate shouted to his audience. The crowd erupted in cheers and for many Americans, this was their first long lasting impression of soon to be, President George Bush. He later went on to sign a bill implementing the second largest tax hike in history. The statement that won him one election lost him the next. The American public made a long term judgment based on the first impression of this presidential candidate. After the speech, the media took over, promoting Bush, and giving those who did not hear the speech an impression of the candidate. As Amer