How Advertising Affects What You Buy Author: Catherine Crawford OUTLINE Thesis: Advertising has different effects on consumers, it changes their prospective on what is, and what is not, worth buying, what they buy and when they buy it. 1. How advertisers target a certain background or area for their product, and how they get your attention. 2. What advertisers use to get you to buy their product, such as symbols or slogans. 3. Description of five key points of their strategies; what makes advertisers good or bad. 4. What people used before nylons;